START WITH WHY

I’m reading a book by Simon Sinek called Start with Why. In it, he writes about companies—some succeed, some don’t. What makes the difference? The successful ones start with a simple but powerful question: Why are we doing what we’re doing?

This lesson is true in business, but also in life. Recently I met a client, the same age as me—78. He sold his home, but now wants to buy another one. At first, you may wonder: Why would someone at this stage of life take on a mortgage, property taxes, and insurance? His answer is simple. He plans to buy two units, rent one out, and use the income to offset his mortgage payments. He asked why and found a solution that makes sense for him.

I face the same question myself. A young woman at one of our lenders recently asked me: Why are you still selling mortgages at 78? My answer is also simple. In Japan it is called IKIGAI

• I do what I love.
• I do what I’m good at.
• I do what helps others.
• I do what generates income.

That’s my why. Every morning, I wake up and ask myself again: Why? and How can I help more people today?

To stay focused, I meditate three times a day using my book “Reflections”. It helps me listen to my own inner voice. If you’d like, you can find it on Amazon.

So, I’ll leave you with this: always start with why. It makes the what and how so much easier.

Three images are from my next book I am currently  working on: “Joyful Retirement”. Stay tuned to my weekly news.

Care and share!